The dog greets his human friend in the morning with a big wet kiss. They go for an early morning walk during which the loyal dog waits for his friend outside a cafe while he drinks coffee and chats with friends inside.
The dog also waits patiently outside for his friend after he entered a shop to buy some pastries. The old man gives his canine friend a treat after he leaves the shop, pats him on the head, and the two walk back home together.
But later in the evening as the man watches TV with his dog, he falls ill and is taken to the hospital in an ambulance. His loyal dog runs behind the ambulance all the way to the hospital.
When the dog attempts to walk through the hospital doors to be with his best friend, hospital staff shoo him away.
The poor dog is forced to wait dejectedly outside the hospital building. He refuses to leave when night falls and even when it rains.
Much later, the hospital doors open and a smiling woman on a wheelchair is shown leaving the hospital. As soon as the dog sees the woman, he becomes alert and rushes to greet her. The woman smiles and pats the dog affectionately. But she didn’t know why the dog was happy to see her.
The ad does not say it, but we can infer that the dog’s old friend had died and that the young woman’s life had been saved by an organ donated by the old man. The dog was apparently able to “smell” his old friend in the woman who was carrying an organ donated by the man.
The PSA ends abruptly with the message, “Become an organ donor.”
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